Application of Web 2.0 Tools in Digital Marketing of Library Resources and Services
Keywords:
Digital Marketing, Web 2.0 tools, Library, Library professionals, Marketing, LibrariesAbstract
There have been enormous developments in marketing of library and information services around the world. The present paper explores the discipline of digital marketing of library resources and services as a new area in library and information science focusing on the Indian library professionals’ opinion on use of web 2.0 tools in digital marketing of libraries. The results of the present study indicate that most library professionals use web 2.0 tools like website, Email, etc. on daily basis for promoting libraries and publishing library news/announcements/events. Library professionals have found web 2.0 tools as both time saving and cost effective in digital marketing of libraries. Library professionals feel that lack of ICT infrastructure/internet and lack of training are major factors impeding the use of web 2.0 technology in digital marketing of libraries.
Keywords: Digital Marketing; Web 2.0 tools; Library; Library professionals; Marketing; Libraries
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