Application of Web 2.0 Tools in Digital Marketing of Library Resources and Services

Authors

  • Neha Sharma Professional Assistant, Lady Shri Ram College for Women, University of Delhi, Lajpat Nagar IV, Delhi – 110024 Author

Keywords:

Digital Marketing, Web 2.0 tools, Library, Library professionals, Marketing, Libraries

Abstract

There have been enormous developments in marketing of library and information services around the world. The present paper explores the discipline of digital marketing of library resources and services as a new area in library and information science focusing on the Indian library professionals’ opinion on use of web 2.0 tools in digital marketing of libraries. The results of the present study indicate that most library professionals use web 2.0 tools like website, Email, etc. on daily basis for promoting libraries and publishing library news/announcements/events. Library professionals have found web 2.0 tools as both time saving and cost effective in digital marketing of libraries. Library professionals feel that lack of ICT infrastructure/internet and lack of training are major factors impeding the use of web 2.0 technology in digital marketing of libraries.

Keywords: Digital Marketing; Web 2.0 tools; Library; Library professionals; Marketing; Libraries

Downloads

Download data is not yet available.

References

Cole, Kerry & Graves, Tonia, 2010. Marketing the library in a digital world. The Serials Librarian.58, 182–187.

Gupta, D. K.,2003.Marketing of library and information services: building a new discipline for library and information science education in Asia. Malaysian Journal of Library and Information Science. 8(2), 95-108.

Fernandez, J. A., 2009. Swot analysis for social media in libraries. Online,33(5), 35-37.

Islam, Md Maidul, and Habiba, Umme,2015. Use of social media in marketing of library and information services in Bangladesh. Desidoc Journal of Library and Information Technology, 35(4),299-303.

Bhardwaj, Raj Kumar, and Jain, P. K.,2016. Marketing of library resources and services: a structured literature review. Desidoc Journal of Library and Information Technology.36(3), 119-125.

Rao, P. Venkateshwar, 2014. Online marketing of academic library products and services. International Journal of Innovative Research andDevelopment.3(12), 83-86.

Xia, Z. D., 2009. Marketing library services through Facebook groups. Library Management,30(6/7), 469- 478.

Khan, S.A., and Bhatti, R.,2012. Application of social media in marketing of library and information services: A case study from Pakistan. Webology, 9(1).https://www.webology.org/2012/v9n1/a93.html

Gardner, S. J., Juricek, J.E. & Xu, F.G.,2008. An analysis of academic library web pages for faculty. Journal of Academic Library,34(1), 16-24.

Yi, Z.,2014. Australian academic librarians’ perceptions of effective web 2.0 tools used to market services and resources. Journal of Academic Library,40(3-4), 220-227. https://www.tandfonline.com/doi/full/10.1080/24750158.2018.1466429

Published

2024-12-25

Issue

Section

Articles

How to Cite

Application of Web 2.0 Tools in Digital Marketing of Library Resources and Services (Neha Sharma , Trans.). (2024). Journal of Indian Library Association, 60(04), 560-566. https://journal.ilaindia.net/index.php/lib/article/view/584

Similar Articles

1-10 of 205

You may also start an advanced similarity search for this article.