A COMPREHENSIVE STUDY ON APPLICATION OF SOCIAL MEDIA PLATFORM AMONG LIS PROFESSIONALS OF NORTH-EAST INDIA DURING COVID-19 PANDEMIC

Abstract

In this era of new science and technologies, transfer and sharing of knowledge are quite easier than the traditional one. Social media like Facebook, WhatsApp, and Instagram is some of the most popular platforms for immediate sharing and transfer of information among people. It is a popular place where people can discuss their issues and challenges. Social media is an internet and computer-based technology, which provides virtual facilities for sharing ideas, thoughts, and information. It provides the user with quick information transfer including photos, videos, voice messages, etc. This paper examined the use of Social media among North-Eastern LIS professionals to retrieve and access information during the lockdown. The survey method was adopted to analyze and data collection. An online questionnaire was designed and distributed among 220 LIS professionals in North-East India. Out of these 78.5% of the questionnaire was received. This paper discusses the major findings regarding awareness about new tools, popularity, and maximum use of social media sites and tools and also measures maximum spending hours on social media for various purposes. The study is based on original research data based on primary data received from North-Eastern LIS professionals. It depicts the activities of LIS professionals on social media during the lockdown.

Keywords - Coronavirus; social media; LIS professionals