USAGE OF WHATSAPP BY THE RESEARCH SCHOLARS OF BABASAHEB BHIMRAO AMBEDKAR UNIVERSITY, LUCKNOW (INDIA): A STUDY

Abstract

The development of innovative improvements has changed the way of life of the general public. It tends to be seen in numerous ways that incorporate the manner in which people communicate with others in the general public. For a long time, the technology has advanced, people have moved to using cell phones, email, text messages, audio and video and so on. We performed a broad factual and numerical investigation of the data and discovered considerable contrasts in WhatsApp utilization across individuals of various genders and ages. The study adopted a survey method, and for the purpose of this study, a structured questionnaire was framed and distributed to 153 regular research scholars, of which 130 questionnaires were received back. The major findings of this study were that most of the respondents were more likely to use WhatsApp applications than all other social media applications. Most of the respondents were using WhatsApp at home, and the least number of respondents were using the library. At present, WhatsApp is being used by youth for making, sharing, and exchanging information.

KEYWORDS: Technology, WhatsApp, Applications, Research scholars, BBAU, Lucknow etc